Genre Conventions of One Rupublic - Love Runs Out

The song i chose to make a music video for is 'Love runs out' by One Republic. One Republic is an alternative/indie pop artist so my music video therefore must be alternative because it has to match the song.

The common conventions of this type of music is:

• You will usually see a guitar or some other rock instrument played throughout the videos.
• The edits will be quite speedy with some exceptions and the song will be quick in beats.
• dark clothing
• lighting will be dimmed or quite dark
• there will be little dancing but when there is dancing it will be in groups of spontaneous.
• you will see lip syncing